After a record year during the pandemic, COOP recorded a deficit (or losses) of 628 million DKK during the inflation crisis. Why? Consumers buy fewer and cheaper products; massive investments in the 365discount store chain; higher prices from suppliers. The company went from a profit of 585 million DKK in 2021 to a loss of 628 million DKK in 2022.
- What happens now? Restructuring of the current 8 store chains into 3; a significant reduction in the number of employees.
