An increase of 6% compared to 2022. This is the highest percentage in the European Union. Hungary and Cyprus are in 2nd and 3rd place in Europe, at 79% and 78%. France is in last place with 44%.
58% of the population in the European Union is on social media.
84% of the people in Denmark are on Facebook. 56% are on Instagram. 45% on Snapchat. 33% on Linkedin. 21% on Pinterest and 19% on TikTok.
100% of the 16-19 year olds in Denmark are on social media. 50% are on at least five different social media channels.
