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Danish Economy – Week 19 2025

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Our money

🛡️ Are we overinsured? In DR’s podcast Guldregn, experts warn that many of us pay for unnecessary insurance. Essential policies like liability, home contents, and house insurance are must-haves, but others, like electronics or ticket refunds, often aren’t worth it. Life changes? Renegotiate your coverage. And don’t assume loyalty pays off; new customers often get better deals.

Want to know more about Change of Ownership Insurance when buying property? Read our article.

💸 No-buy trend takes hold. Inspired by social media, young people are embracing “no-buy” challenges to cut spending and regain control over their finances. TikToker Mia Thim Kastrup saved 44,000 DKK in a few months by quitting fast fashion and impulse shopping. The trend also challenges consumer culture and highlights the environmental cost of over consumption, but most join to ease financial stress and rethink their buying habits.

🏗️ Defense needs urgent upgrades. Denmark’s military faces a potential investment gap of nearly 50 billion DKK, as one-third of its buildings are in poor condition and as outdated IT systems threaten NATO interoperability. New estimates show it would cost 27 billion DKK to repair facilities and up to 21 billion DKK to modernize IT by 2033, far above the current defense agreement’s allocations.

🧠 3.5-year wait for child psychiatry in North Denmark sparks private deal. With wait times for ADHD, autism, and anxiety assessments now reaching 132 weeks, Region Nordjylland has signed a deal with Hejmdal Privathospital to help diagnose at least 55 children monthly. The move is welcomed by parents’ groups but seen as only part of the solution. The region still faces major staff shortages and rising demand.

⚽ Help on the way for kids from low-income families. Six organizations will receive 41 million DKK from 2025 to 2028 to help vulnerable children join sports teams and clubs. With nearly 45,000 kids having at least one parent on welfare, the initiative includes funding for adult chaperones, reminder texts, and bridges to local clubs. The project supports a new “leisure supplement” of up to 450 DKK per child per month, aimed at giving all children access to community and fun.


State of the markets

📉 Novo Nordisk crash hits investors. Once Denmark’s most beloved stock, Novo Nordisk has lost over 50% of its value since June 2024, wiping more than 130 billion DKK from Danish investors’ portfolios. Despite the fall, many still cling to their shares. Experts warn against putting all eggs in one basket and urge better diversification. The dip offers a wake-up call to rethink strategies, risk tolerance, and long-term goals.

⚓ German defense boost fuels Danish shipyards. With Germany’s new government pledging nearly 3,000 billion DKK in defense upgrades, Danish maritime firms are expecting a surge in orders. Tied closely to German shipyards, companies like SH Defence in Svendborg are already seeing increased demand for their dual-use container modules. Industry leaders predict significant growth, as Germany remains Denmark’s largest maritime export market, now supercharged by military spending.

🏠 Nearly half of the elderly now choose private home care. A new report on elder care shows that 42.9% of those aged 67+ receiving home help now use private providers, up from 33.4% in 2011. The government’s new elder care law expands free choice to include rehabilitation and integrated care. In areas with no private options, seniors can use vouchers to hire companies themselves. Elder Minister Mette Kierkegaard calls it the biggest market opening in 20 years and praises the growing variety in care, cleaning, and meal services.

Narcis George Matache
Narcis George Matachehttp://www.narcis.dk
Executive Editor and Founder of "Last Week in Denmark".

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