Tuesday, February 17, 2026
HomeNewsDanish EconomyYour neighborhood ice cream van has changed its name and concept

Your neighborhood ice cream van has changed its name and concept

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After 47 years on the roads in Denmark, the light blue vans “Hjem-is” (owned by the Latvian company Food Union Group) known for the bell sound they make around suburbs will be rebranded as “Fråst”. Further on, you will be able to buy more than just ice-cream, you will be able to buy frozen pizza and other frozen products. 

Narcis George Matache
Narcis George Matachehttp://www.narcis.dk
Executive Editor and Founder of "Last Week in Denmark".

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