Welcome, Generation Beta! Children born between 2025 and 2039 are part of Generation Beta. To put things in perspective, the youngest Gen Z today is 15 years old, while the youngest and last Gen Alpha is less than a month old.
Key health trends in 2025 according to a Danish futurologist
- Running clubs will become even more popular. As more adults live alone, these clubs provide not just exercise but vital social connections, fulfilling the need for community outside the home.
- More focus on self-improvement, competing with themselves rather than others, while embracing flexible, personalized approaches to work and life.
- Sleep becomes a health priority. Practices like meditation and mindful walks will also gain traction, emphasizing the importance of presence and recovery.
Three tips to get kids to eat more vegetables
- Blend mild vegetables like cauliflower and mix them into sauces, pizza toppings, or curry dishes to sneak in nutrient-rich greens without kids noticing.
- Let kids help prepare meals, like adding fruits and veggies to smoothies. They’re more likely to eat what they’ve helped make, especially on less hectic weekends.
- Serve raw veggies as an afternoon snack instead of piling them on the dinner plate. This reduces sugar intake and avoids mealtime battles.
“Food quality in supermarkets has declined.” Alfred Josefsen, former CEO of Irma.
In 2024, we exceeded the 1.5-degree target set by the Paris Agreement for the first time. Only a decade ago, we passed the 1-degree limit. For the past four decades, the temperatures have been on the rise. Not only the air, but the ocean is also getting warmer. Parts of the Earth where many people live today risk becoming uninhabitable in the future due to extreme heat.
Padel is on the way to becoming a recognized sport in Denmark. Read more here.
From refugee to Olympic medalist for Denmark. Read the story of Turpal Bisultanov.
