Tourism experts say that the very high temperatures in Southern Europe are pushing tourists to cooler places like Denmark. In 2019, Denmark had 29.488 tourists from Spain, while in 2023 (and the year is not over), the number increased to 103.280. This represents a huge economic opportunity for Denmark.
- Business tip? As the number of tourists will significantly increase every year, this represents an opportunity for the hospitality industry. There will be space for more places where you can eat, sleep, and have fun.