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The cheapest supermarket chain

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Under the name “Basalt”, Salling is launching a new chain of supermarkets that will sell only basic groceries at 15% lower prices than the competitors. How? They save on logistics, operations and energy. No fridges and freezers in the store. The store will close at 19 during weekdays and at 16 during weekends. Products will be left on pallets. 

Narcis George Matache
Narcis George Matachehttp://www.narcis.dk
Executive Editor and Founder of "Last Week in Denmark".

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