A TikTok trend called #Booktok has sparked an international phenomenon where young people start book clubs. The number of printed books sold has increased by 50% since 2021 as a consequence of the trend.
- A side-trend is the “silent book clubs,” where people meet in bars, cafes, bookshops, libraries, etc. simply to read together in silence.
- In Aalborg, there are 80 book clubs that are part of Aalborg Bibliotek.